Curriculum Vitae

PROFESSIONAL SUMMARY

Strategic communications and marketing professional with a Master of Journalism from UC Berkeley and a deep background in documentary film production. Proven track record of translating complex technical and policy information into compelling narratives for diverse audiences. Expert in digital strategy, audience segmentation, and end-to-end video production.

CORE COMPETENCIES

  • Communications & Marketing: Strategic Messaging, Brand Positioning, Audience Segmentation, Digital Platform Management, PR & Stakeholder Relations.

  • Video & Multimedia Production: Documentary Directing, Narrative Storytelling, Production Workflow Management, Video Editing, Content Strategy.

  • Technical & Analytical: Data Analysis, Customer Research, Qualitative Inquiry, User-Centered Design.

  • Languages: Native/Bilingual in English and Mandarin Chinese; Professional Working Proficiency in French.

PROFESSIONAL EXPERIENCE

Bay Area Council | San Francisco, CA

Senior Associate, Communications, Marketing and Events | Nov 2024 – Present

  • Lead strategic communications and engagement campaigns for a major policy organization serving Bay Area business and civic leaders.

  • Manage digital platforms and content strategy, utilizing audience segmentation to mobilize stakeholders.

  • Synthesize complex policy information into accessible, persuasive narratives.

iHealth Labs | Sunnyvale, CA

Marketing Specialist | Dec 2022 – Nov 2024

  • Executed data-driven digital marketing initiatives, including customer research and audience segmentation.

  • Developed messaging and positioning for new health technology product launches.

  • Improved customer retention through empathetic, user-centered design.

Pony.ai | Fremont, CA

Digital Marketing, Multimedia & PR Specialist | Apr 2021 – Oct 2022

  • Translated high-level technical concepts into accessible narratives for the public and community stakeholders.

  • Managed stakeholder relationships and spearheaded community engagement initiatives.

  • Coordinated cross-functional communication between technical engineering and leadership teams.

VIDEO & PRODUCTION EXPERIENCE

Sky Link TV | San Francisco, CA

Production Specialist | Jan 2021 – May 2021

  • Managed production workflows and coordinated diverse stakeholders under strict deadline pressure.

Butterfly Sunrise Corporation (PBS Documentary) | San Francisco, CA

Associate Producer | Mar 2020 – Jan 2021

  • Conducted extensive research to inform documentary storytelling focused on urban communities and social change.

University of California, Berkeley

Documentary Filmmaker | 2017 – 2019

  • Directed, produced, and edited a 25-minute documentary film exploring religious conversion and spiritual identity for Master’s thesis.

EDUCATION

University of California, Berkeley | Master of Journalism

  • Focus in Documentary Production; emphasis on narrative storytelling and ethical journalism.

Macalester College | Bachelor of Arts in Studio Art

  • Honors: Distinguished Merit Award in Studio Art; Photography Award in Student Art Show.